Privacy Policy

McAlpine Motor Company, LLC

Last Updated: [6/23/26]

McAlpine Motor Company (“McAlpine,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have. It applies to our website, our social media pages and ads (including Facebook and Instagram lead forms), and any other way you interact with us.

1. Information We Collect

We may collect the following types of information:

a. Information You Provide Directly

  • Name

  • Phone number

  • Email address

  • Information about the vehicle(s) you're interested in (new or used, make, model, type)

  • Trade-in vehicle details (if provided)

  • Financing-related information you choose to share

  • Any other information you submit through a contact form, Meta Instant Form (Lead Ad), phone call, or in-person visit

b. Information Collected Automatically

  • IP address, browser type, and device information

  • Pages visited and time spent on our website

  • Referral source (e.g., the ad or page that led you to our site or form)

  • Cookie and tracking data via tools such as the Meta Pixel, Google Analytics, or similar technologies

c. Information from Third Parties

  • Information from Meta (Facebook/Instagram) when you submit a Lead Ad / Instant Form, consistent with Meta's own data policy

  • Information from financing or lending partners, if you apply for financing through us

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries about new or used motorcycles

  • Contact you by phone, text, or email regarding your inquiry, a vehicle you're interested in, or a trade-in

  • Process financing or credit applications, if submitted

  • Improve our website, advertising, and customer service

  • Measure and improve the performance of our advertising, including Meta/Facebook and Instagram ads

  • Send you marketing communications, where permitted, and in accordance with your communication preferences

  • Comply with legal obligations and protect against fraud or misuse of our services

3. How We Share Your Information

We do not sell your personal information. We may share information with:

  • Our sales, finance, and service staff for the purpose of responding to your inquiry

  • Meta Platforms, Inc. (Facebook/Instagram), to the extent necessary to operate Lead Ads/Instant Forms and measure ad performance

  • Financing or lending institutions, only if you submit a financing or credit application

  • Service providers who help us operate our business (e.g., website hosting, CRM/customer relationship management software, email or SMS providers), under confidentiality obligations

  • Government or legal authorities, if required by law, subpoena, or legal process

4. Cookies and Tracking Technologies

Our website and ads may use cookies, pixels, and similar technologies, including the Meta Pixel, to:

  • Understand how visitors use our site

  • Measure the effectiveness of our advertising

  • Show you relevant ads on Facebook, Instagram, and other platforms (retargeting)

You can control cookies through your browser settings. Note that disabling cookies may affect how our website functions.

5. Meta Instant Forms / Lead Ads

If you submit your information through a Meta (Facebook or Instagram) Lead Ad or Instant Form, that information is collected by McAlpine Motor Company and is also subject to Meta's own data practices. We recommend reviewing Meta's Data Policy in addition to this Privacy Policy. Information submitted through these forms is used solely to follow up with you about your motorcycle inquiry and is handled according to the terms of this policy.

6. Your Choices and Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your information

  • Opt out of marketing communications at any time

  • Opt out of the sale or sharing of personal information (we do not sell personal information)

To exercise any of these rights, contact us using the information in Section 9 below. You may opt out of marketing text messages or emails at any time by following the unsubscribe instructions included in those messages, or by contacting us directly.

7. Data Retention

We retain personal information for as long as necessary to respond to your inquiry, complete a transaction, comply with legal obligations, or as otherwise described in this policy. When information is no longer needed, we take reasonable steps to delete or anonymize it.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

[McAlpine Motor Company]

[2250 Hwy 75 N Oneonta, Al 35121]

[205-999-0344]

[robbie@alpineadvertising.com]

10. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.


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